3-MINUTE READ
What’s Really Stopping You?
You’ve probably said it:
“We’ll get to cybersecurity once we close this quarter.”
“We don’t really have budget for that right now.”
“We’re not big enough to be a target.”
But the hackers? They’re hoping you keep saying that.
Because the longer you delay, the more open doors you leave behind and they don’t need much.
Just a sliver of hesitation.
In Brief
New research from Mastercard shows nearly 309,000 Australian small businesses say they’ve already been targeted by cyberattacks.
And even though 71% of SMBs agree cybersecurity is a major business risk, many are still cutting back on security spend due to cost and lack of time.
Let’s be blunt:
✅ Delays don’t save money — they grow risk
✅ Hackers prey on inaction, not ignorance
✅ Most SMBs lose more reacting to breaches than they would have spent preventing them
Cyber isn’t a future problem. It’s a now problem you just haven’t seen… yet.
The Risk – A Breach That Didn’t Need to Happen
An Aussie consultancy got hit after ignoring patch alerts on their website software — “we’ll deal with it later.”
A simple plugin became an entry point.
By the time they noticed, hackers had scraped customer data, payment details, and staff logins.
They spent $18K on emergency IT cleanup, legal fees, and PR damage control.
The breach didn’t just cost money, it crushed trust.
All to save a few hours and a couple hundred bucks.

Why It Happens – And Why It’s So Easy to Justify
Here’s what the Mastercard and McAfee research confirms:
- Cost barrier is real – 44% of SMBs say they don’t have the budget
- Time barrier is realer – Over 36% spend more than 7 hours/week firefighting IT issues
- False confidence – Only 35% of SMBs feel truly ready to defend against an attack
- Wishful thinking – Many rely on tools or staff with no real plan
Yet cybercrime is ramping up:
- 48% of Aussie SMBs have already been attacked
- 54% of these cases happened just in the past two years
- AI-driven phishing and scam messages are getting more realistic, more frequent, and much harder to detect
Worse, over 50% of affected businesses report psychological or physical impacts on themselves or staff after the attack.
So yes — the cost is real.
But so is the toll of doing nothing.
🛠️ How to Fix It – Even If You’re Not Ready
✅ Stop waiting for budget to “free up” – Start with the risks, not the tools.
✅ Get a simple risk assessment – It’s faster than recovery.
✅ Treat cyber like a business risk, not an IT line item
✅ Make one improvement this month – Better backups, stronger passwords, MFA… every bit reduces risk
✅ Find a partner who understands SMBs – Not just software, but someone who can walk you through it
💼 Real Story. Real Cost.
A Sydney-based creative agency delayed cybersecurity upgrades to “focus on growth.”
A single employee clicked a phishing link disguised as a Dropbox file.
Client contracts, IP, and internal systems were all breached.
The result? $50K+ in recovery costs. Two lost clients. And a reputation that hasn’t fully recovered.
All because cybersecurity felt like “a later thing.”
Final Words – Delay Is the Breach You Don’t See Coming
Hackers don’t need you to be reckless.
They just need you to be busy. Distracted. Focused on “later.”
And right now, 309,000 Australian businesses are proof that “later” becomes “too late” — fast.
👉 Subscribe to Brooky’s newsletter for weekly, non-techy cybersecurity insights built for real-world decision-makers.
You’ll get the clarity, confidence, and practical steps to protect your business no jargon, no fluff, just action.
Know You’re Secure.